Roles: Creative Direction • Brand Development • Social Media

Worked alongside a creative team to build a leisure boat brand identity from the dock up. Supported creative direction on all photography and video campaigns, created a fictional sailing persona to anchor the brand voice, and led all social strategy. Oversaw influencer campaigns and press outreach. The result: a playful but polished brand that became a go-to summer experience.

With: Bloom Creativ (Photo/Video)

Location: Lake Minnetonka, MN